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Publishing Intelligence Blog
Insights, strategies, and perspectives for modern B2B publishers.
June 25, 2026
Who, Not How Many: The Reporting Shift Every Publishing Sales Leader Needs to Make
Traffic is down, bots are up, and advertisers are asking harder questions. Sales leaders who keep defending volume metrics are fighting a losing battle. There's a better number to sell.
Read article →June 22, 2026
Your Editors Are Flying Blind
Trade editors have better instincts about their markets than almost anyone. But the signals that predict what an audience is about to care about are rarely in front of them in time to act. That's the problem we keep hearing about.
Read article →June 18, 2026
You Were Always an Intelligence Company
Publishers have always been in the intelligence business. AI doesn't change that. It accelerates it — for the publishers willing to lean in.
Read article →May 21, 2026
Afraid to Gate? You're Probably Leaving 5x the Registrations on the Table
Most publishers avoid gating because they're afraid of losing traffic. WATT Global Media's Feed Strategy ran the experiment. The results were hard to argue with.
Read article →May 14, 2026
Your Newsletter Is Your Moat
AI is commoditizing content. The publishers who survive and thrive will be the ones who figured out that their newsletter was never really about distribution.
Read article →May 7, 2026
Beyond Headless: Why Modern B2B Publishers Need More Than Just a Headless CMS
Headless architecture solves real problems, but it's only part of the equation for modern B2B publishers. The real challenge is connecting disparate data sources and building a unified publishing platform.
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